I’ve said in this newsletter before that I’m a fan of the mighty West Coast Eagles. However, unlike many other West Coast Fans, I’ve never hated the cross-town rivals, the Fremantle Dockers. I’ve toyed with the idea of also signing up as a Dockers Fan from time-to-time, but I’ve always gotten stuck and unable to move past what I feel is the awful brand identity of the Fremantle Football Club.
It’s a lot better now, but I can’t forget their early years with gross red, green, white and purple colours. Their fascination with anchors and faux ‘dock worker’ personality. It has never resonated with me and, personally, I think it was a colossal fuckup at the time they were created.
So I laughed and laughed at this video on the marketing geniuses that came up with the brand. At about 1:28 in there is a list of some of the other names up for considerations. I’m shocked they didn’t go with the ‘Freo Flashers’.

Read Five Links Issue #023 here